NBA China and the Alibaba Group have announced an expansion of their partnership1.
An "NBA Section" will be launched across Alibaba's platforms. Leveraging2
Alibaba's technology and consumer insight, this will allow fans in China to enjoy personalized and engaging content, in addition to shopping for NBA merchandise.
NBA game highlights, original programming, and classic NBA games will be offered to nearly 700 million consumers across Alibaba's platforms, including online shopping platforms Tmall and Taobao, video-streaming platform Youku and browser3
and content platform UC.
The original programming will cover a wide range of popular cultural and basketball-related topics, including game predictions, fashion, and memorabilia. The content will be available throughout the regular season, NBA All-Star, the NBA Playoffs and the finals, bringing the latest NBA trends and news through various interactive4 formats5
, such as short videos and livestreaming by celebrities6